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Unleashing the strength of vital feeling leaders (KOLs): captivating Chinese customers as a result of influencer engagement
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Furthermore, Nike China tried to lower its dependence on shops and turn to marketing by its own channels, which performed a very good position over the pandemic. Based upon the 2022 fiscal 12 months report of Nike China, Nike’s implementation of DTC transformation has reached considerable outcomes.
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Source: technode, Stay streaming in China anchor showcasing product offerings and engaging with shoppers in true-time